Brand Strategy Building Services

In today's business world, building a strong brand is not only part of a marketing strategy , but also a key factor in creating differentiation, affirming market position and enhancing customer loyalty . Brand strategy building services play an important role in helping businesses develop and maintain a consistent, distinct and sustainable image.

I. What is Brand Building?

Branding is the process of creating and managing a consistent and positive brand image in the minds of customers. This process includes everything from brand positioning , designing a brand identity system , to implementing an effective marketing strategy to convey the brand message to the target audience.

A strong branding strategy helps businesses:

• Create competitive advantage in the market.
• Affirm brand position compared to competitors.
• Enhance brand value and strengthen customer recognition .

II. Why Do Businesses Need Brand Building Services?

1. Differentiation in the Market
   In a competitive business environment, having a unique brand helps a business stand out from thousands of similar products and services. Branding services help businesses create a unique value proposition that differentiates them from their competitors.
2. Building Customer Loyalty
   A brand that has the ability to connect strongly with customers will create long-term loyalty . Through the process of brand strategy consulting , businesses can develop a friendly , trustworthy image, thereby creating customer attachment.
3. Increase Sales
   A good branding strategy not only helps increase brand awareness but also directly drives sales. Customers tend to choose brands that they trust and like.

III. Brand Strategy Building Process

1. Market Research
   This is the foundational step in the strategy building process. Market research includes analyzing factors such as competitors , target customers , and market trends . A brand strategy consulting firm will help businesses conduct SWOT and PEST analyses to determine their position in the market.
2. Brand Positioning
   Brand positioning is the process of defining how a brand will be perceived by customers relative to its competitors. A branding firm will help a business clearly define its value proposition , target audience , and core benefits .
3. Brand Identity System Design
   Logo design , product packaging , visual imagery , and brand voice are all important elements in creating a complete brand identity . This step helps businesses enhance brand value through building a consistent and recognizable image.
4. Building Brand Messages
   A brand message is how a brand communicates with its customers. A clear , concise , and evocative message helps a brand build an emotional connection with its customers, which in turn increases loyalty .
5. Marketing Strategy Implementation
   After having a brand strategy , businesses need to implement marketing plans to bring the brand to customers. Digital marketing , social media marketing , and content marketing are effective channels to increase brand awareness .

IV. Key Services in Brand Building

• Brand Strategy Consulting
  This is a service that helps businesses develop a clear positioning strategy, defining the brand's vision and long-term goals .
• Brand Identity Design: A complete brand identity package including logo, color palette, typography, packaging, and other visual elements helps businesses create consistency across all customer touchpoints.
• Implementing a Communication Strategy: Brand communication includes using communication channels to promote the brand, from advertising to PR . A professional branding agency will help businesses optimize communication campaigns to achieve the best results.
• Market Research and Competitor Analysis: Competitor analysis helps businesses identify their strengths and weaknesses compared to their competitors. This service includes tools such as customer journey maps , SWOT analysis , and brand guidelines to give businesses a deeper insight into the market.

Price List for Brand Strategy Building Services

The price list for Brand Strategy Building Services may vary depending on the size of the business, the scope of services and the level of customization. Below is a reference price list according to three main service packages, suitable for businesses from Startups , Medium Enterprises to Large Corporations :

1. Starter Package – For new businesses or Startups

Cost: 50,000,000 VND - 150,000,000 VND

Services include:

• Preliminary market research : Evaluate competitors and analyze target customers.
• Basic brand strategy consulting : Brand positioning and core value definition.
• Brand identity design : Logo, color palette, typography.
• Build a brand message : Identify key messages for target customers.
• Brand Strategy Profile (Basic) : Provides a brand strategy document and implementation plan.
• 1-round correction : Adjust based on initial business feedback.

2. Pro Package – For stable business development

Cost: 150,000,000 VND - 300,000,000 VND

Services include:

• Detailed Market Research : Deeper analysis of competitors and potential customers.
• Full brand strategy consulting : Building positioning strategy and brand development plan.
• Complete brand identity design : Logo, packaging, basic website design.
• Building multi-channel brand messaging : Deploying messages across digital marketing platforms.
• Full brand strategy profile : Provide clear brand implementation documents and roadmap.
• 3-round correction : Adjust according to requirements and feedback from the business.
• Marketing implementation consulting : Consulting on how to implement advertising and PR campaigns to support the brand.

3. Enterprise Package – For corporations and multi-industry groups

Cost: 300,000,000 VND - 1,000,000,000 VND

Services include:

• In-depth market research : Conduct SWOT and PEST analyses to clearly define the competitive environment.
• Comprehensive brand strategy consulting : Developing positioning, brand architecture, long-term development strategy.
• In-depth brand identity system design : Logo, packaging, office identity, media publication design, full website.
• Build integrated brand messages : Deploy across all marketing channels including digital marketing and media advertising.
• Internal training and coaching : Training the company's staff on brand implementation and protection.
• Brand monitoring and evaluation : Monitor the effectiveness of brand strategy through indicators such as recognition, sales, market share.
• 5-round calibration : Adjust repeatedly to ensure strategy aligns with business goals.
• Continuous brand management : Consulting on protecting and developing the brand over time.

Other Incurred Costs

In addition to the main service packages, businesses can request additional ancillary services such as:

• Office identity design (Business cards, Letterhead, Notebooks, Uniforms,...) - from 20,000,000 VND.
• Professional website design and implementation – from 50,000,000 VND.
• Build a Digital Marketing campaign – from 30,000,000 VND.
• Social Media Management – ​​from 15,000,000 VND/month.

Note:

• Completion time : Depending on the size of the project, the implementation time ranges from 1 to 6 months.
• Payment costs : Service packages usually require a 50% down payment upon signing the contract and the remainder upon project completion.

Brand strategy building services are an important investment to ensure sustainable and long-term development for businesses. Each service package is flexibly designed to suit each stage of business development.

V. Why Should We Invest in Branding?

1. Affirming Position in the Market: A strong brand helps businesses stand out and capture a larger market share, thereby increasing competitive advantage .
2. Increase Business Value: A professionally built brand can increase the customer's perceived value of products and services, thereby helping businesses grow sales and retain customers .
3. Increase Customer Loyalty: A well-built brand creates a strong connection with customers, increasing loyalty and repeat purchases .
4. Supporting Sustainable Development: Branding is not just about creating a beautiful image, but also the foundation for the long-term development of a business.

Brand Manager VN: Specializing in Providing Brand Strategy Building Services

Brand Manager VN is one of the leading brand strategy consulting companies in Vietnam, specializing in providing professional and comprehensive branding services for businesses. With over 15 years of experience in the industry, Brand Manager VN has supported hundreds of businesses to successfully develop their brands, from startups to large corporations .

Why Choose Brand Manager VN?

1. Industry-Leading Brand Strategy Consultant: Brand Manager VN is proud to have a team of experienced experts with deep understanding of the market and how to build effective brand strategies . Our team has directly advised hundreds of businesses in the top VNR500 and many other famous brands in Vietnam.
2. Flexible, Customized Solutions: Every business has its own needs and challenges. Brand Manager VN provides customized brand strategy consulting solutions, ensuring the strategy is aligned with each business's vision , values , and business goals .
3. Effectively Integrating Marketing Strategy: Our services go beyond branding , and integrate with marketing activities to create a consistent brand experience across all customer touchpoints . Our digital marketing , content marketing , and social media management services are all optimized to support the brand development process.

Comprehensive Brand Strategy Building Services

Brand Manager VN provides a variety of services in building brand strategies , including:

1. Market Research: Brand Manager VN conducts in-depth research on competitors , target customers , and market trends . Through tools such as SWOT analysis and PEST analysis , we help businesses gain a comprehensive view of the business environment.
2. Brand Positioning: We help businesses build a clear positioning strategy , demonstrating core values ​​and differentiation from competitors. Brand positioning is the foundation for businesses to affirm their position in the market.
3. Brand Identity System Design: We provide complete brand identity design services, from logos, typography, color palettes to office documents and media publications. This identity helps businesses enhance brand value and create consistent recognition .
4. Building Brand Messages
   Brand Manager VN helps businesses build a clear, concise and relevant brand message for their target audience . This message helps increase loyalty and emotional connection with customers.
5. Comprehensive Marketing Strategy Implementation: From digital marketing , content marketing to PR , we help businesses implement effective communication campaigns to enhance brand awareness and boost sales .

Brand Strategy Consulting Process

Brand Manager VN 's consulting process is scientifically and rigorously designed to ensure optimal results for customers:

1. Explore & Sign: We receive requests and conduct preliminary research on the business, then propose a quote and sign a contract to implement the service.
2. 4C Research: Conduct detailed research on Category , Company , Competitor , and Customer to form the basis for strategy development.
3. Strategy Consulting & Proposal: We provide brand strategy proposals including brand positioning, communication strategy and specific implementation plan.
4. Create a Brand Strategy: Develop a detailed strategy and standardize it into a document so that businesses can easily implement it in practice.
5. Feedback & Adjust: Present strategy to business, get feedback and make adjustments to align with business needs and goals.
6. Training & Coaching: Internal training consulting to ensure every member of the business understands and executes the strategy properly.
7. Implementation & Deployment
   Implement brand design , communication , and brand launch activities on mass media channels.
8. Accompanying & Developing: Brand Manager VN always accompanies businesses in monitoring, improving and developing brands to meet market changes.

Brand Manager VN Service Packages

Brand Manager VN offers customized service packages for each type of business:

1. Starter Package – Suitable for startups that need to develop their brand from scratch.
2. Pro Package – For small and medium sized businesses looking to expand their brand.
3. Enterprise Package – For large corporations with high requirements for brand positioning and management.

Brand Manager VN is not only a branding company , but also a trusted partner to help businesses build and develop their brands sustainably. With a professional consulting process, a team of experienced experts and dedication to each project, we are committed to bringing practical values, helping businesses affirm their position in the market , enhance brand recognition and build customer loyalty .

Contact Brand Manager VN for consultation and receive the most suitable brand strategy building service package for your business!

VI. Conclusion

Brand strategy building services are not only a part of marketing strategy but also the key for businesses to create differentiation, growth and success. A clearly planned and properly implemented brand strategy will help businesses increase recognition , enhance value and build customer loyalty . Investing in this service is an important step for businesses to develop sustainably in a fiercely competitive environment.